What is a brand?
While the word “brand” can feel a little out of place in a church context, it simply refers to the way people recognize and experience who we are. Our brand is the visual expression of The Orchard that ultimately shapes the associations people make with our name/logo and the feeling they carry when they walk through our doors.
Why is a consistent brand important?
A consistent brand is important because it communicates intentionality in everything we do. It shows that we are thoughtful, well-planned, and professional in how we present ourselves, which builds trust and credibility. More than that, consistency reflects a genuine care for our people by creating a clear, welcoming, and reliable experience that helps others feel confident in who we are and what we’re about. While there will be obvious differences in Orchard Kids, OSM, Orchard Worship, Orchard Weekly, etc. we want the overall feel, intention, and language to be consistent.
The Orchard Mission Statement
We exist to make flourishing disciples through the enjoyment of God, together.
The Orchard Vision
Enjoy God. Share Life. Make Disciples.
Read more about Orchard's Vision.
Our logo is the primary identifier for our brand. When people see the circled tree, they should automatically associate that with The Orchard Church.
Our primary logo is the "Orchard green" circle with a white tree.
Our secondary logo is a black circle with a white tree.
Logo in brand colors:
The only exception to using the tree logo is OSM:
The tree logo can be used alone, or with The Orchard name or ministry name next to it. When using words with the logo, be sure that ALL LETTERS ARE UPPERCASE and that ministry names are stacked with "ORCHARD" in standard font and the ministry area in BOLD.
